Resume

In my academic journey and professional endeavors, I have consistently sought to blend theoretical knowledge with practical experience, forging a path marked by continuous learning, growth, and impactful contributions.

Sumary

Jazmin Lujan

I'm a former English educator who made a career shift, fueled by my passion for marketing, content creation, and developing visual designs.

  • Diest, Belgium
  • www.jazminlujancastillo.be
  • Languages: Spanish, English

Education

Bachelor of International Communication & Media

2021 - 2024

Thomas More University of Applied Science | Mechelen, Belgium

Driven by my passion for marketing, I've dedicated myself to the specialized study of Branding and Activation. Throughout this journey, I've honed my design skills, executed numerous projects, and brought creative ideas to life.

Methodology for EFL Teachers

2015

Instituto Cultural Peruano Norteamericano | Lima, Peru

Expanding upon my proficiency in English, I sought to explore further by immersing myself in the methodology of teaching this language in an international setting.

Advanced English Program

2015

Instituto Cultural Peruano Norteamericano | Lima, Peru

Motivated by a deep interest and the potential for significant achievements, I embarked on the journey of learning this language. Progressing through all proficiency levels, I proudly attained a C1 certification.

Professional Experience

Creative Concept Strategist

2023

Academic Project | Client: Lipton

  • Conduct thorough market research to gain a comprehensive understanding of the client brief, including insights into the market dynamics and target audience.
  • Formulated a creative concept aligning with acquired insights and the brand's identity, while also crafting a comprehensive plan for the activation event within the overall strategy.
  • Created and designed a client brief, ensuring clarity and visual appeal by using graphics, quotes, and other elements in a compelling and understandable way.

Social Media Design and Branding Coordinator

2022

Academic Project | After 5 Agency

  • Transformed the conceptualization of the student-led organization "Wham!" into a tangible reality.
  • Tailored the branding to craft visually compelling social media posts ensuring memorability among the target audience.
  • Crafted diverse content posts to foster interactivity among students and followers.
  • Developed a comprehensive brand guide for the social media manager, providing clear directions for posting on the Instagram page

Team Leader and Strategist

2022

Academic Project | Client: Swoove Studios

  • Led the team in formulating an advertising campaign for Swoove Studios.
  • Managed the entire creative concept process for the campaign, overseeing aspects such as research, strategy, customer journey, and pitch development.